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Mas Pachada Dapitan

Tourism Campaign

To modernize the digital presence of Dapitan City's heritage, local experiences, and overall charm through blog and video content.

My Role

Lead Content Strategist & Creative Partner

Mas Pachada Dapitan is a city-wide tourism brand, but my specific collaboration focused on digital modernization. As the Lead Content Creator and Campaign Collaborator, I was tasked with developing a newly adapted style of digital content for the city. Alongside my creative team, I headed the creative direction to move beyond traditional promotion, producing fresh, lifestyle-oriented media that resonates with today’s digital-first travelers.

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A post shared by KHAE SANTIAGO (@ohmisskhae)

 

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A post shared by KHAE SANTIAGO (@ohmisskhae)

 

View this post on Instagram

 

A post shared by KHAE SANTIAGO (@ohmisskhae)

 

View this post on Instagram

 

A post shared by KHAE SANTIAGO (@ohmisskhae)

Estimated performance metrics across blog and social media platforms as of April 2022

Campaign Reach & Impact

1000+
Total Blog Page Views
35000
Total Video Views
1000+
User Sessions & Clicks
Gawad Laong Laan: 1st Jose Rizal Digital Creative Awards

Award Recognition

I am honored to have been nominated as the Most Influential and Most Inspiring Digital Creative in Dapitan City. This recognition reflects the heart of the Mas Pachada Dapitan campaign—to not only promote a destination but to inspire a new standard of digital storytelling within the local creative industry.

Kind Words from Collaborators

Partner Feedback

Beyond grateful for having Misskhae as part of the Mas Pachada Dapitan campaign

Because of her, we are able to reach more audience in the digital market through her platforms. Our office is very happy with her outputs. Everything are raw, engaging, and relatable.