Tourism Campaign
To modernize the digital presence of Dapitan City’s heritage, local experiences, and overall charm through
blog and video content.
Lead Content Strategist & Creative Partner
#MasPachadaDapitan is a city-wide tourism brand campaign, but my specific collaboration focused on digital modernization.
As the Lead Content Creator and Campaign Collaborator, I was tasked with developing a newly adapted style of digital content for Dapitan City. Alongside my creative team, I headed the creative direction to move beyond traditional promotion, producing fresh, lifestyle-oriented media thatv resonates
with today’s digital-first travelers.
The collection of the creative assets and digital content produced for #MasPachadaDapitan
Campaign Deliverables
Estimated performance metrics across blog and social media platforms as of April2022